Massey Challenge

Be UNstoppable in the fight against cancer

The Massey Challenge invites Virginians to step up to the fight against cancer by promoting health and wellness while supporting cancer research and innovation. 

For more than 20 years, VCU Massey Comprehensive Cancer Center and the Ukrop’s Monument Avenue 10k have teamed up to make strides in the fight against cancer. So far, more than 15,000 participants have raised more than $5 million to prevent, detect and treat cancer, and to save lives in Virginia and beyond.

When: Saturday, April 18, 2026, 8 a.m. 
Where: Monument Avenue in downtown Richmond

  • Sign up for the Massey Challenge and create your own team or join an existing team to fundraise for VCU Massey Comprehensive Cancer Center.

  • Register to run or walk the Ukrop’s Monument Avenue 10k.

  • Cheer on participants on race day along the Massey Mile (Monument Avenue between Allen Avenue and Allison Street) and at the Finish Festival in Monroe Park to show your Team Massey spirit.

The moment a donation is made through the Massey Challenge, it goes directly into funding the important breakthroughs in cancer research being done right here in our community.

STEP UP TO THE MASSEY CHALLENGE ›

Join us in running toward a future without the burdens of cancer.

The Massey Challenge is Massey’s largest community-driven event. Whether you’re running or walking the 10k, cheering from the sidelines or donating from afar, there are numerous ways you can be UNstoppable the fight against cancer. Cancer impacts one in two men and one in three women over their lifetimes.

“Every dollar raised through the Massey Challenge goes towards research that is changing the course of cancer treatment.”

—Robert A. Winn, M.D., Director, VCU Massey Comprehensive Cancer Center

Other ways to get involved

Host a fundraising event

Start your own team

Become a corporate champion

Learn more about how you can join Team Massey or contact us to get the conversation started.

2026 Sponsors

A look back: Massey Challenge

Contact

Reach out to us for more information about Massey Challenge and sponsorship opportunities. Meghan Zapiec, Associate Director of Events and Community Engagement, mzapiec@vcu.edu.