Massey Challenge
Be UNstoppable in the fight against cancer
The Massey Challenge invites Virginians to step up to the fight against cancer by promoting health and wellness while supporting cancer research and innovation.
For 20 years, VCU Massey Comprehensive Cancer Center and the Ukrop’s monument avenue 10k have teamed up to make strides in the fight against cancer. So far, over 15,000 participants have raised more than $5 million to prevent, detect and treat cancer, and to save lives in Virginia and beyond.
Join us in running toward a future without the burdens of cancer.
The Massey Challenge is Massey’s largest community-driven event. Whether you’re running or walking the 10k, cheering from the sidelines or donating from afar, there are numerous ways you can be UNstoppable the fight against cancer. Cancer impacts one in two men and one in three women over their lifetimes.
“Every dollar raised through the Massey Challenge goes towards research that is changing the course of cancer treatment.”
—Robert A. Winn, M.D., Director, VCU Massey Comprehensive Cancer Center
Event Details
Join Us by Stepping Up to the Massey Challenge
When: Saturday, April 18, 2026, 8 a.m.
Where: Monument Avenue in downtown richmond
Sign up for the Massey Challenge and create your own team or join an existing team to fundraise for VCU Massey Comprehensive Cancer Center.
Register to run or walk the Ukrop’s monument avenue 10k.
Cheer on participants on race day along the Massey Mile (Monument Avenue between Allen Avenue and Allison Street) and at the Finish Festival in Monroe Park to show your Team Massey spirit.
The moment a donation is made through the Massey Challenge, it goes directly into funding the important breakthroughs in cancer research being done right here in our community.
Show Your Team Massey Spirit
Joining the Massey Challenge doesn’t mean you have to run or walk a 10k. We’ve seen people be creative in a lot of different ways to fundraise - bike rides, walking groups, lemonade stands, office parties, birthdays…you name it. However you choose to be UNSTOPPABLE in the fight against cancer the minute a donation is made, it goes directly into funding the important breakthroughs in cancer research.
Make your dollars count and raise $100 as a Massey Challenger and recieve your own special edition 2025 Massey Challenge t-shirt.
Other ways to get involved
Host a fundraising event
Start your own team
Become a corporate champion
Learn more about how you can Join Team Massey or contact us to get the conversation started.
2025 Sponsors
PRESENTING SPONSOR
A look back: Massey Challenge
Contact
Reach out to us for more information about Massey Challenge and sponsorship opportunities. Meghan Zapiec, Associate Director of Events and Community Engagement, mzapiec@vcu.edu.
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